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We used 90s nostalgia to sell millennials the most advanced internet
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Instead of recounting how much our internet is advanced, we decided to press the target audience’s nostalgia glands. We got Nimi Nim (one of Israel’s biggest 90s stars), wrote a song, and filmed a clip – all a tribute to the our favorite decade

Client
Credits

Chief Creative Director: Sahar Lewenstein
Chief Art Director: Miriam Moshinsky
Account Executive: Livnat Halabi-Gendler
Creative Director: Haim Gendler
Art Director: Yanay Halevy
Copywriter: Tal Manor, Achiya Darshan
Designer: Ido Arbel
Account Supervisor: Gal Vash
Account Manager: Lital Mishor
Production Company: GREEN Productions
Director: Tal Zagreba
Cinematographer: Daniel Miller
Editor: Tal Cicurel
Online: Tzlil Bendrihem, Yaron Pur
Animation: Daniel Sasson
Original Music: Ori Toledano, Snowstar Company

Tags

ADVERTISING, CONTENT

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