BIGI – The New OTT for Kids

Strategy, branding and launch campaign for BIGI, the new streaming service for kids by RGE
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BIGI is a new OTT player by RGE, the company behind the Israeli Kids’ Channel we all grew up on. To launch this service, we wanted to convince parents it was a safe space for kids, with high-quality content – and let the kids know all of their favorite talents are there. This is what we did


Head of Strategy & Creative: Sahar Lewenstein
Head of Art, UX & UI: Miriam Moshinsky
Creative Director: Tal Manor
Art Director: Yanay Halevy
Project Manager: Sapir Moskovitch
Account Manager: Minya Ben
Production Company: Wedo Production, Hamutal Peles
Producer: Niti Frack
Post Producer: Yuli Urbach
Director: Gadi Portnoy


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