BIGI is a new OTT player by RGE, the company behind the Israeli Kids’ Channel we all grew up on. To launch this service, we wanted to convince parents it was a safe space for kids, with high-quality content – and let the kids know all of their favorite talents are there. This is what we did
BIGI – The New OTT for Kids
Strategy, branding and launch campaign for BIGI, the new streaming service for kids by RGE
Client
![Client logo](https://www.hooligans.co.il/wp-content/uploads/2021/01/logo.png)
Credits
Head of Strategy & Creative: Sahar Lewenstein
Head of Art, UX & UI: Miriam Moshinsky
Creative Director: Tal Manor
Art Director: Yanay Halevy
Project Manager: Sapir Moskovitch
Account Manager: Minya Ben
Production Company: Wedo Production, Hamutal Peles
Producer: Niti Frack
Post Producer: Yuli Urbach
Director: Gadi Portnoy
Tags
![](https://www.hooligans.co.il/wp-content/uploads/2021/01/gallery-img-5.jpg)
![](https://www.hooligans.co.il/wp-content/uploads/2021/01/gallery-img-1.jpg)
![](https://www.hooligans.co.il/wp-content/uploads/2021/01/gallery-img-2.jpg)
![](https://www.hooligans.co.il/wp-content/uploads/2021/01/gallery-img-4.jpg)
![](https://www.hooligans.co.il/wp-content/uploads/2021/01/gallery-img-3.jpg)
![](https://www.hooligans.co.il/wp-content/uploads/2021/01/Big-img-logo.jpg)
![](https://www.hooligans.co.il/wp-content/uploads/2021/01/img_right.jpg)
![](https://www.hooligans.co.il/wp-content/uploads/2021/01/img_left.jpg)
![](https://www.hooligans.co.il/wp-content/uploads/2021/01/big-image_1.png)