New branding can be tricky, especially if you’re a winery and the holidays are coming. So, instead of telling the same old cliches about grapes and vines – we decided to make everyone remember Tabor’s new bottle design. With a hip hop hit, sung by the new logo – who’s pretty annoyed people think he’s an owl
Not an Owl
We made the entire country sing about Tabor Winery's new branding
Client
![Client logo](https://www.hooligans.co.il/wp-content/uploads/2019/09/tabor-logo.png)
Credits
Chief Creative & Strategy Director: Sahar Lewenstein
Chief Art Director: Miriam Moshinsky
Account Manager: Mor Lupa
Creative Director: Tal Manor
Art Director: Yanay Halevy
Creative Team: Lior Bergman, Ori Agmon
Motion Artist: Bondo Ben-Esh
Original Music & Voice OVer: Ori Toledano, Snowstar Company
Tags
ADVERTISING, BRAND ASSETS
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