Sweet Moment

The sweet recipe hub for Israel's no. 1 chocolate brand
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Strauss Elite’s Parra Chocolate (Parra means cow in Hebrew) is Israel’s mythological and no. 1 selling chocolate brand. Today, the Parra Chocolate line holds dozens of chocolate products of all kinds and colors.
It’s great on its own – but also an amazing ingredient in many sweet recipes. So, we created Sweet Moment – not just a brand website but a content hub with hundreds of sweet recipes for any possible dessert, starring Parra Chocolate products, made by Israel’s leading confectioners and blogger-chefs. Recipes for beginners or experts, recipes for any kind of occasions, desserts for vegans and even allergy sufferers. Tones of content, that’s constantly growing.

We developed a CMS (content managing system) to upload, catalog, tag and manage recipes. Then, with SEO in mind, we created a UI that not only makes you drool – it also allows easy and intuitive navigation between hundreds of recipes, Q&A option and many more.


Head of Strategy & Creative: Sahar Lewesntein
Head of Art, UX & UI: Miriam Moshinsky
Creative Director: Tal Manor
Design: Yanay Halevy, Zevik Kaster
Project Manager: Ravit Vaysman



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We can make you something even better!
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