Each year, hundreds of awesome ideas are left to die slowly by the roadside, just because no one could figure out how to pick them up and mold them into a truly incredible end product. Someone who knows how the hell you turn outrageous ideas into reality, which technologies to use, and how to use them. Someone who knows how to frame it, design it, and write it so damn well it’ll leave you wailing like a little girl. Someone who can manage it the best way possible, meet deadlines and get this whole digital mess the hell off your back already.

So before you abandon yet another incredible idea, understand that what you need is a creative digital production agency. Or, in one single, awesome word: Hooligans. We know how to execute even the most outlandish projects at the highest level in the industry, and, if necessary, even come up with the idea ourselves. How, you ask? Here are some examples of the ten stages that make up the typical digital production. We can take care of all of them, from A to Z, or enter in the middle and take it from there. It’s up to you.

Ideation

It's certainly possible that you don't even need this service, and that your creative department is packed with cyber ninjas sprouting earth-shattering digital ideas on an hourly basis. Seriously though, big ideas aren't really what's missing in Israel in order to come up with Cannes Lions-level material.

But if you suddenly find yourself in a situation where a brief with an upcoming deadline is about to fall off the deep end, and everyone who's not scrambling to rescue it just happens to be busy with a submission for some random creative festival in Albania, and the only copywriter who knows Foursquare just checked in some video shoot in Kyrgyzstan, and your digital whiz art director left work early to investigate the mysterious rash he just discovered in a really unfortunate location – that's when you'll be happy to know that we can also bring up digital ideas that'll make even the fuzzy little hairs on your mousepad stand on end.

Feasibility

Ever been in a situation where you’ve come up with a completely insane digital idea combining Facebook, iPads, a 3D screening on top of the Empire State Building and a nuclear warhead – but haven’t got a friggin’ clue whether it can even be done, let alone how? And then you go to the client and say hey, check out this idea, and he goes, awesome, let’s roll with it, and after a week you come back and say, uhh, remember that idea we came up with? Yeahh, so actually it can’t be done, but we can make you a nice big banner on Yahoo! To which he responds by slowly opening his eyes really wide and dropping his jaw to the floor, and promptly relocates his digital budget to a more capable agency?

Or a situation where you decide to determine whether a project can be done before presenting it to the client, but the feasibility department just gives you a deadpan "sorry, no can do señor", and you mourn the loss of your wonderful idea, only to see a month later how some agency in France was able to do the exact same thing? So you go to the feasibility department and say hey, how do you explain the fact that these Frenchies here managed to do the exact same thing we asked you to do, while you guys were just sitting here scratching your balls and munching on Doritos? Or perhaps they did say they could do it, but only with a million dollar budget and five months of production, leaving you to settle for a Like competition on Facebook?

Well, our answer to these questions is always a resounding yes – it can be done, no matter how crazy it is. And we’ll be able to tell you how long it’ll take and about how much it’ll cost. So it’s highly worth your while to invest a few minutes and get in touch with us.

Finding the right way to execute the idea

As we said in the previous paragraph, which you probably didn’t even read cuz yo ass be so lazy, anything is possible. Anyone who’s worked with Max in the past knows it in their bones. There’s no such thing as "can’t" – there’s only "don’t wanna, cuz I feel like getting home before six, so TTYN suckas!".

The question isn’t really whether it can be done, but how. And in order to know the how, you need to have sufficiently deep skills in all the relevant technologies and platforms, while also being creative enough to know how to combine them the right way for each particular project. You also need to know how to tweak the idea just a little bit towards the right direction in order to allow it to succeed against all odds. And on top of that, you need to know how to bend it so it fits into the budget and timetable.

So if you’ve been asking yourself who on Earth could be this brilliant, awesome, hot as shit team who knows all this, then guess what – it’s us.

Breaking it down + presentation

After we’ve figured out how to make an idea work, we need to make sure that both you and the client understand exactly what needs to be done, how it can be done, which technologies to use, which suppliers to work with, what everybody’s tasks will be, and how much everybody needs to get paid in order to stay within budget.

To do all this, we use an innovative, revolutionary technology known only by the codename "PowerPoint". We’ll work with own bare hands to build a detailed-to-death presentation, including pretty, colorful flowcharts explaining each and every stage of the idea’s execution in excruciating detail. If you like, we can even go and present it to the client ourselves, and answer all the tough questions that clients like to ask. We promise we won’t touch the pastries.

Technical specification of the digital product

Certain types have been known to call this stage "the greatest hassle the devil ever made", or "Lord what have I done to deserve this digital shite?!". The outcome of any truly successfully technical specification is a presentation about as long as a Sudanese schlong (that’s not racist! It’s scientifically proven), providing details about each stage involved in working on the product.

Whether it’s a microsite or an application, the presentation will include every page on the site, every button, and exactly what will happen when every last button is pressed. It’ll specify how it will interface with Google Maps or Facebook, what’ll happen when forms are filled our correctly and incorrectly, what will happen when people browse to it from an iPhone, Android or Nokia device, and how it’ll connect to each of the technologies used. You get the picture.
And if it’s something more complex than a microsite or application – as is the case with really great ideas – we’ll leave it for you to bemusedly speculate about how much fun it must be to create a specification such a project.

We’re assuming that you and your employees have much better things to do with your time. Like working on your next big brief. Or ironing the suit you’ll be wearing when you get on stage at the Riviera in a few months from now. Or watching that marathon production of "Period Poetry: The Creative Side of Menstruation" you recorded last week on Tivo. Either way, there’s no reason you should be the one dealing with all this crap. Leave it to Hooligans – we don’t have anything interesting to do anyway.

Digitally oriented copy

Even if you have world-class copywriters on your team, whom you undoubtedly pay tremendous four digit salaries, don’t forget that digital copy is, in many cases, significantly different from traditional media copy. They may come up with one-of-a-kind ideas and be truly gifted writers, but you’ll still run into situations where you need someone to sit down and write an entire website.

Even if the content comes from an external provider, someone needs to write the header, subheader and scrolling text on each page, come up with the text for each button, and decide what visitors will see when they forget to enter their last name on a form, or when an error message comes up.

And what will visitors see when they log on to the site after the campaign has ended? What text will appear in the email sent upon registration? Who will make sure that some Russian developer doesn’t insert "kleek kontrol alt deleet" without the copywriter noticing? Not that we have anything against Russians – two thirds of us are Russian (although the remaining third is the one responsible for the copy).

In short, if your copywriters get panic attacks every time they’re faced with an in-depth text specification, or if you’re tired of paying exorbitant amounts to freelancers to come up with ideas while your copywriter has been stuck for two weeks now grinding away at these tedious details – let us worry about how to come up with an end product that’s been written and presented at the highest possible level, using language that your target market will go nuts for.

Digitally oriented design

There are lots of great designers out there. Just kidding, there aren’t that many good designers. And those that are good, don’t all know how to properly create a specification for a digital job. If you’ve ever had a studio send you a website design in A4 format, you know what we’re talking about.

Even if you’ve been spared that dubious pleasure, proper digital design includes much more than just designing prints and storyboard sketches – simply because it includes many new variables and fresh platforms, as well as an enormous investment in a user interface that will be amazing and innovative, while at the same time also functional and not too avant-garde. Or it may require size adjustments that enable each visitor to automatically receive a screen size and quality that’s appropriate for their device and connection.
More than anything, digital design involves a truckload of tiny little details, tons of buttons and webpages, application windows, and campaign visuals – which most designers simply don’t have the time to learn to the sufficient depth, and really get down to pixel-level work.

And that’s exactly what we do have – the skills and vision required to create designs that display properly for every possible screen, from computers to tablets to smartphones. Plus we have Miriam Moshinsky, so you can be sure it’ll come out so damn gorgeous you’ll just wanna break down and cry.

Development

Any conversation between a creative specialist and a developer is bound to end in at least one of them getting really pissed off – since one speaks in the language of ideas and dreams, while the other lives in a world of code and binary sequences. When the brain’s right side starts fighting with the left, things can get ugly.

And the problems – oh lord, the problems. When a developer runs into a problem, he is most likely not going to stay up for two days straight trying to figure out a creative way to bypass it and get it to work – he’ll simply give you a call, say sorry it can’t be done, and pass the headache on to you.

And what happens when you have a complex development project that requires the use of specific technologies, or professionals with uncommon skills? Or an idea that requires working in parallel with development for both web and mobile, plus a server farm, director, content editor and an expert on wireless sex toys? And when you get a price quote from your provider which looks really exorbitant, though you have no idea how to prove it, do you just gnash your teeth, pay up and curse yourself all the way home?

Let us take this whole big load off your backs. The last thing we want is for you to start losing weight over all this stress. You’ll be able to free up time to focus on future campaigns, leaving us to work with all the suppliers, synchronize between them, tyrannize them, and assail them mercilessly to make sure you end up with a perfect product that stays within budget and deadlines.

Presentation of the final product

After passing it through a rigorous QA process from every direction imaginable, including the rear, and making sure everything looks, reads and works so fine the client just might shed a tear and come asking for a group hug – then, and only then, will we present you with the final product. It’s quite possible you’ll want to take us out for a drink immediately afterwards – that’s OK, just bill the client.

Support for the product throughout its entire lifetime

"Deliver and forget" is for losers. Digital products require close support from the moment they go online until the moment they’re taken down, including analysis of visitor usage patterns, reaching conclusions and making slight adjustments in order to get the best possible results. This may even include managing the product’s admin interface and solving urgent problems which may arise (such as the site crashing due to insane traffic volume). Even when you think it’s over, Hooligans will never abandon you. Not even if you get a restraining order.