Meet the world’s first conversion chatbot, that will “cure” any LGTBQ – by reminding them that Israel is far from being liberal. If ministers’ homophobic quotes, cases of discrimination and other disturbing statistics about the LGTBQ community in Israel won’t convince you to convert – maybe they’ll convince you to take a stand
TOEBOT – Gay Conversion Chatbot
Chief Creative & Strategy Director: Sahar Lewenstein
Chief Art Director: Miriam Moshinsky
Creative Director: Tal Manor
Creative & Copy: Lior Bergman, Tom Livshitz
Front-End Dev: Yehuda Yadid
BRAND EXPERIENCES, CONTENT, DIGITAL PRODUCTS
Meet TOEBOT (in Hebrew: aBOTmination) - the world's first conversion chatbot, that will "cure" any LGTBQ from his / her "perversion". How? By reminding users of dozens of politicians' and rabbis' homophobic quotes and cases of discrimination.
The Chatbot quickly became viral, appearing on Haaretz news, and shared by IGY - LGTBQ Youth Organization.